Weekly Round-Up - 16th March 2023
16th March 2023
Written by Tom Peace
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
Don't Forget to Register to Bloomreach's FREE Webinar 📢
The Loyalty People are proud to announce that our partners Bloomreach are collaborating with Acxiom in hosting a webinar on April 4th. This event is specifically focused on travel businesses and how to create personalised customer experiences to keep your travellers coming back for more.
You will learn:
✈️ Why having the right marketing technology enables your business to differentiate in a competitive market for post-pandemic travel
✈️ Why adopting a personalised, omnichannel strategy is essential for building long-lasting customer connections
✈️ Solutions to common travel industry challenges and how to ensure greater customer retention
✈️ Best practices on growing customer loyalty and retention from customer best practice insights
Listen to market experts discuss how you can best drive customer retention, repeat bookings, and business growth!
Learn More about i360's ROI model for Implementing Loyalty Programs 📢
The Loyalty People are happy to share a new case study released by our partner i360.
The article is written by Tomasz Makaruk who is the president of the board of directors and co owner of i360.
The case study covers the preparation and implementation an ROI model for one of the retail chains with more than 150 European retail outlets in the fashion and apparel segment. The model was prepared before the implementation of a loyalty programme dedicated to end buyers and had to take into account all the actual market environment variables, as well as a structure reflecting the current situation of the company.
i360 is a leading service provider in the field of B2B loyalty programs. Our core competence is the development and integration of IT loyalty systems. We also provide a wide range of value-added services: loyalty strategy development, web and mobile app design, rewards management, and comprehensive legal and tax services related to B2B loyalty programs.
Click on the link below to read the full case study
This Week's Loyalty Podcast 📢
🎙️ LET'S TALK A LITTLE LOYALTY WITH TOM PEACE 🎙️
#352: Denmark's Salling Group - Highly Successful Customer Loyalty Program
As Denmark’s largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount, grocery stores and coffee shops.
In this week’s episode, Tom reviews the interview between Paula and Andras Szocs, Head of Customer Programs and Center of Excellence for The Salling Group (at the time of original publication in February 2022)
Hear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing program, while keeping the program unique to the brands.
Weaving in digital payments, coupons and gamification into the individual brand apps, The Salling Group apps have more than 1.2 million users in just over one year.
Cocktails and Networking evening at our CLMP Training on 21st March 📢
If you're planning to attend our CLMP training in Amsterdam on March 21st we have some great news. We will be hosting a cocktail and networking evening straight after the first day of training🍹
The Loyalty People and Loyalty Academy are working together to deliver the Certified Loyalty Marketing Professional™ (CLMP) training across continental Europe and the first workshop will take place in Amsterdam on March 21st - 23rd
In this course you will cover loyalty best practice, the latest sector trends, operational business success, innovative strategy design and how to build an effective and profitable programme.
🥇Gold Sponsor - Antavo
🥈Silver Sponsor - Sparta Loyalty
🥉Bronze Sponsor - Snipp