Check out our latest insight contribution with Draper magazine

Written by Tom Peace

Our MD, Tom Peace had the opportunity to share his loyalty expertise in an article with Draper Magazine that was released on the 10th October 2023

The insight focusses on how luxury brands have maintained high customer loyalty and if traditional point based schemes are able to keep up with other loyalty strategies. This article compares loyalty statistics from high performing brands such as Apple, Harrods, Farfetch, M&S, Selfridges, The North Face, Zalando, Browns and Harvey Nichols.

Learn more about how the average customers shopping behaviour has changed after the pandemic, and how brands have adapted their loyalty programs to meet demands.

To read the full article, click on link below

https://www.drapersonline.com/insight/analysis/how-can-retailers-increase-customer-loyalty