Case Studies

Benefit SAN FRANCISCO

A new Loyalty proposition for the UK that drives Customer retention & Customer growth

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Services

Discover & Design / Market review / Loyalty design / Delivery plan

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Project

Loyalty Proposition

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Industry

Beauty Retail

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The Story

Benefit wanted a proposition that was rewarding for customers, flexible from a cost perspective, that leaned towards ‘emotional’ loyalty.

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The Solution

Market review & best in class paper

Detailed proposition design with business case

Recommending the Tech provider with joint delivery plan

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The Loyalty People’s wealth of knowledge and expertise is unparallelled. They became an extension of the team with their invaluable support and specialist knowledge. From an in depth research piece to a workshop, robust loyalty framework and business plan they have helped us to make an informed and considered leap into loyalty, allowing us to identify and unlock key opportunities

Carla, Senior CRM and Insights Manager, Benefit Cosmetics

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