Case Studies

MOLTON BROWN

An analytics and insight project to support Molton Brown with a better understanding of their customers

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Services

Building Reporting / Acquisition Review / Customer Value Analysis/ Customer Lifetime Value

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Project

Analytics and Insight

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Industry

Beauty Retail

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The Story

Molton Brown wanted a better understanding of their Customer Data

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The Solution

Monthly Report creation

Customer Lifetime Value

Acquisition Analysis

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We have always run a very customer focused business. But as times and technology change, we need to update the way we manage customer data, and find new ways to capture understand and make best use of customer insights across our company. Working with The Loyalty People means we can tap into the very latest thinking and expertise in this area and provide our in-house team with an experienced and trusted ‘helping hand’ to achieve our goals.

Emily, Senior CRM Manager, Molton Brown

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