TLP Consult connects organisations with experienced loyalty, CRM and CX practitioners from within the Collective, matching real challenges with the right expertise. Built by operators, not career consultants.
Consulting, a different way
"The Loyalty People brought their considerable knowledge and experience to help us understand the opportunities open to us through effective CRM and Loyalty. Clearly motivated to help their clients succeed with the experience to make that happen, a first-rate partner to have on board."
"The Loyalty People’s wealth of knowledge and expertise is unparallelled. They became an extension of the team with their invaluable support and specialist knowledge. From an in depth research piece to a workshop, robust loyalty framework and business plan they have helped us to make an informed and considered leap into loyalty."
"We needed to update the way we manage customer data, and find new ways to capture understand and make best use of customer insights across our company. Working with The Loyalty People means we can tap into the very latest thinking and expertise in this area and provide our in-house team with an experienced and trusted ‘helping hand’ to achieve our goals."
Not a traditional consultancy
TLP is not a large consulting firm.
We operate differently.
- Experienced practitioners from within the TLP Collective. People who have built, scaled and optimised real-world loyalty and CX ecosystems.
- Direct access to the right expertise when you bring a challenge.
- No unnecessary layers.
- No inflated teams.
- No corporate theatre.
Trusted by the best
Two ways to engage
The model is flexible, from early thinking through
to structured programme support.
Submit a Brief
If you’re facing a specific challenge and need structured guidance, TLP Consult connects you with experienced practitioners from within the ecosystem.
Access TLP Consult
Join an open session or speak one-to-one with an expert to gain clarity before committing to a larger engagement.
Access TLP Consult
Join a live session
TLP Consult
Get direct access to experienced loyalty, CRM and CX practitioners from within the Collective
It includes:
- Live sessions where you can ask real questions
- One-to-one conversations with experienced operators
- Practical, grounded advice
- Early-stage diagnostic thinking to help you move forward quickly
Start with a conversation. Go deeper if you need to.
Where we can help
STRATEGIC LOYALTY CONSULTING
Loyalty Strategy & Proposition
We define what your programme stands for, why customers should care, and howit delivers commercial value.
Vision, proposition, and positioning
Value exchange and behavioural design
Competitive differentiation
Commercial & Financial Planning Ensuring long-term financial viability.
Business cases and ROI modelling
Reward economics and liability management
Profitability and sustainability analysis
Customer & Market Insight Grounding strategy in evidence.
Customer research and behavioural insight
Market and competitor analysis
Segmentation and opportunity mapping
Programme Design & Mechanics Designing the engine behind your ecosystem.
Earn, burn, tier, and benefit structures
Partner and ecosystem frameworks
Programme rules and governance
Measurement & Optimisation Defining success and improving over time.
KPI frameworks
Reporting and insight dashboards
Continuous optimisation
Programme Review & Turnaround Diagnosing and rebuilding underperforming programmes.
Audits and diagnostics
Financial and engagement analysis
Redesign and relaunch strategies
Customer experience development
Journey Mapping & Experience Design
End-to-end journey analysis
Pain-point identification
Loyalty integration
Personalisation & CRM Experience
Lifecycle and trigger-based journeys
Segmentation frameworks
CRM and loyalty integration
Voice
of Customer
VOC frameworks
Insight prioritisation
Governance for customer-led chang
Loyalty programme management
Programme
Leadership
Interim ownership
Stakeholder alignment
Strategic-to-operational execution
Launch &
Relaunch
Launch readiness and migration
Team enablement
Risk and delivery management
Partner & Vendor Management
If you’re facing a commercial, strategic, or operational challenge in loyalty or customer engagement, we can connect you to someone who has solved it before.
Vendor selection and onboarding
Governance and performance
Commercial and integration oversight
Empower your business
with expert partners
Connect with a network of skilled professionals, offering a wide range of services tailored to your business needs.
Premal Patel
Customer Strategy Consultant
Strategic Partnerships
Culture Transformation
Commercial Strategy
Omnichannel
+5
Kathryn O'Dwyer
Retail Loyalty Expert
Loyalty Programme Execution
CRM Engagment
Customer Strategy
B2B Partnerships
+5
Jay Weinberg
Financial Strategy Consultant
Financial Modelling
Business Case Development
Data Analysis & Research
ROI Validation
+5
Serge Beliaev
Subscription & Loyalty Strategist
Subscription & Membership
Retention
Program Economincs
Coalition
+5
David Slavik
Loyalty & CRM Consultant
Loyalty Programme Design
Lifecycle Planning
CRM Strategy
Engagament
+5
Pete Howroyd
Founder & Loyalty Strategist
Loyalty Strategy
CX & CRM
Growth
Partnerships
Payments / Checkout
+5
Our practitioners have
experience across:
The focus is always the same: customer loyalty, engagement, and long-term value.
Fashion & Retail
Fintech
Telco
Travel & Hospitality
Financial Services
FMCG
Digital Marketplaces
eCommerce
When to consider TLP Consult
You might engage TLP Consult if you are:
- Reviewing or redesigning your loyalty programme
- Building a new CRM or personalisation strategy
- Diagnosing an underperforming ecosystem
- Selecting a new technology partner
- Seeking interim strategic leadership
- Looking for an independent, practitioner-led perspective
Sometimes the right starting point is simply a conversation.
Bring your expertise
TLP Consult is built around experienced practitionersand operators who have designed, scaled and optimised real loyalty and customer ecosystems.
If you bring strategic clarity, commercial thinking and delivery experience, we’d like to hear from you.
Apply to Join TLP ConsultIf you bring strategic clarity, commercial thinking and delivery experience, we’d like to hear from you.
TLP is a collective-led platform for people working in customer loyalty, CX, CRM and marketing.