Every event on this list has a confirmed date and a live booking or registration link. Nothing TBC. Nothing provisional. If it appears here, you can act on it today.

We have organised by continent so you can plan regional travel efficiently. Where an event has a clear audience profile, we have noted who it is best suited to. The goal is a working planning tool, not a promotional directory.

The question is never which events exist. It is which events are worth your specific time, budget, and days out of the office. Use this list to answer that question, not just to build a calendar.

Best Loyalty Conferences and Events 2026: The Complete Global Guide

If you work in loyalty, CRM, customer experience, retail, or payments and you are trying to work out which events are worth attending in 2026, this is the guide you need.

We have covered every major loyalty conference, CRM summit, and customer experience event happening globally in 2026 , organised by continent, with confirmed dates, honest assessments of who each event is best suited to, and direct links to register. No placeholder dates. No events that were announced but never confirmed.

Whether you are asking which loyalty events should I attend in 2026, where are the best CRM conferences this year, what is the best loyalty conference in Europe, or which events are worth the travel budget , this guide answers all of it.

Events are split into two sections: loyalty-specific conferences, and broader CRM, CX, retail, and payments events that are highly relevant for loyalty practitioners. All 18 events are confirmed or reliably recurring annual fixtures.

North America

International Loyalty Awards Ceremony , Atlanta, USA

• Date: 30 April 2026
• Location: St Regis Hotel, Atlanta, Georgia, USA
• Format: Awards ceremony. 17th annual edition, first time held in the United States. New category for 2026: Best Supplier and Vendor
• Best for: Brands seeking industry recognition, loyalty technology vendors, senior practitioners wanting to benchmark against global finalists
• Note: Loyalty Connect Global US 2026 takes place the day before the ceremony at the same venue. Date to be confirmed on the website
• Register:internationalloyaltyawards.com

Loyalty Expo , Orlando, USA

• Date: 12-14 May 2026
• Location: Orlando, Florida, USA
• Format: Three-day conference, exhibition hall, and Loyalty360 Awards ceremony. Broadest scope loyalty event in North America
• Best for: North American brands, technology vendors, teams wanting a comprehensive market and technology landscape overview
• Register:loyaltyexpo.loyalty360.org

CRMC , Frisco, Texas, USA

• Date: 1-3 June 2026
• Location: Omni PGA Resort and Spa, 4341 PGA Parkway, Frisco, Texas, USA
• Format: Three-day boutique conference. 32nd annual edition. Practitioner brand case studies, curated networking, strong social programme. Approximately 800 attendees from 200+ retail brands
• Best for: North American retail loyalty and CRM practitioners, senior commercial leaders, vendors wanting access to Fortune 500 retail decision-makers
• Register:thecrmc.com/register

Loyalty and Awards , Vancouver, Canada

• Date: 16-18 November 2026
• Location: Vancouver, Canada
• Format: Two and a half day specialist travel loyalty conference with Golden Loyalty Awards gala dinner. Previous editions: Rio 2023, Bangkok 2024, Amsterdam 2025
• Best for: Airlines, hotels, travel technology vendors, rental car companies, banks with travel card portfolios
• Register:loyalty-and-awards.com

Europe

Loyalty Summit CXM Amsterdam , Netherlands

• Date: 22-23 April 2026
• Location: Amsterdam, Netherlands
• Format: Two-day senior practitioner conference. Retail-focused. Case study led with peer-level discussion
• Best for: European retail loyalty practitioners, senior commercial leaders, brands with pan-European operations
• Register:ft.events

Customer Loyalty and Retention Conference , London, UK

• Date: 23 April 2026
• Location: Millennium Gloucester Hotel, London, UK
• Format: Single-day practitioner conference. 4th annual edition. 24 confirmed speakers, 3 case studies (NatWest, Virgin Active, Openreach), panel discussions, 2 hours dedicated networking
• Best for: UK-based loyalty, CRM, and retention practitioners wanting high-density content without a multi-day commitment
• Register:customerloyaltyconference.com

Customer Engagement Summit , London, UK

• Date: 7-8 October 2026
• Location: Evolution Battersea, London, UK
• Format: Two-day large-scale conference. 3,000+ attendees, 150 exhibitors, six specialist content stages covering loyalty, CRM, data analytics, AI personalisation, and contact centre management
• Best for: UK practitioners wanting breadth across loyalty, CRM, CX, and technology in a single event. Strong for supplier evaluation and market overview
• Register:engagecustomer.com

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How to Plan Your 2026 Calendar

Here is how to think about prioritisation without overspending time or budget.

If you are based in the UK

The Customer Loyalty and Retention Conference on 23 April gives you the most focused single-day loyalty content available in the UK market. The Customer Engagement Summit in October adds breadth across the full customer engagement landscape. Both together cover the year well without significant travel cost.

If you are based in North America

CRMC in June is the event most North American loyalty practitioners describe as unmissable. Loyalty Expo in May complements it with technology landscape coverage and the Loyalty360 Awards if entering is part of your plan. The International Loyalty Awards in Atlanta on 30 April is worth attending if you are entering the awards or want global benchmarking.

If you work in travel loyalty

Loyalty and Awards in Vancouver in November is purpose-built for your sector. No other event on this list replicates its depth of travel-specific content and peer network.

If you want industry recognition

Entry timelines for both the International Loyalty Awards and the Loyalty360 Awards run well in advance of the ceremonies. Check both websites now if entering 2026 is part of your commercial plan.

Attending every event on this list is neither necessary nor advisable. Attending the right one or two with a specific objective is almost always more valuable than covering the calendar.

Stay Informed

TLP will update this guide as new events confirm dates for 2026. If you are aware of a confirmed loyalty or CRM event that should be on this list, contact us at theloyaltypeople.global

Frequently Asked Questions About Loyalty Events in 2026

What is the best loyalty conference to attend in 2026?

It depends on where you are based and what you want to get from it. For North American practitioners, CRMC (1-3 June, Frisco Texas) is the most consistently rated event for peer-level loyalty and CRM conversation. For UK and European practitioners, the Customer Loyalty and Retention Conference (23 April, London) is the most focused single-day loyalty event available. For travel loyalty specifically, Loyalty and Awards (16-18 November, Vancouver) is purpose-built for the sector.

Where are the biggest loyalty events in 2026?

The largest loyalty-specific events in 2026 by attendance are Loyalty Expo in Orlando (12-14 May), the Customer Engagement Summit in London (7-8 October), and CRMC in Frisco Texas (1-3 June). For broader CRM and customer experience events, Dreamforce in San Francisco (15-17 September) and Money20/20 USA in Las Vegas (18-21 October) are among the largest globally relevant events for loyalty and CRM practitioners.

What loyalty events are happening in Europe in 2026?

Confirmed European loyalty and CRM events in 2026 include: Loyalty Summit CXM Amsterdam (22-23 April), Customer Loyalty and Retention Conference London (23 April), Money20/20 Europe Amsterdam (2-4 June), Customer Engagement Summit London (7-8 October), and World Aviation Festival (13-15 October). All confirmed dates and booking links are listed in the guide above.

What are the best CRM conferences in 2026?

For CRM practitioners, the highest-value confirmed events in 2026 are CRMC (1-3 June, Frisco Texas), Dreamforce (15-17 September, San Francisco) for Salesforce-stack teams, Adobe Summit (19-22 April, Las Vegas) for Adobe Experience Cloud users, and the Customer Engagement Summit (7-8 October, London) for UK-based CRM leaders.

Which loyalty awards ceremonies are worth entering in 2026?

The three most credible loyalty awards programmes globally in 2026 are the International Loyalty Awards (30 April, Atlanta), the Loyalty360 Awards presented at Loyalty Expo (12-14 May, Orlando), and the Freddie Awards for travel loyalty (spring 2026, USA, invitation-only). Entry timelines for all three run well in advance of the ceremony dates , check each website now if entering is part of your 2026 plan.