Who Needs AI When You Have SaaS
22nd May 2023
Written by Annex Cloud
New Annex Cloud Podcast
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Artificial Intelligence (AI) is gaining traction in the loyalty space and most brands are keeping a close eye on AI as it relates to loyalty programs. Starbucks uses AI to send customized email and push notifications to members, such as reminders to redeem rewards before they expire. Sephora uses AI to scan a customer’s face and recommend makeup products that will complement their skin tone and features.
While AI has great potential for enriching loyalty programs, it’s not a be-all-end-all solution and it’s still a heavy lift for most companies. There are other technologies, like SaaS, that also provide the ability to quickly query, segment and act on customer data. AI is just one of 11 loyalty trends we unpack in our loyalty trends guide.
Annex Cloud’s informative podcast series, Get Personal with Loyalty, helps brands learn from today’s leading loyalty experts. Listen to Who Needs AI When You Have SaaS? featuring Annex Cloud’s Product & Solution Director Scott Shurson. Scott’s loyalty experience dates back to his college days when programs were simply paper-based and manual. He’s ‘lived loyalty’ through the evolution to today’s modern platforms and clearly understands the benefits from a customer, brand and technology perspective.
Tune in to learn:
🎯The limitations of AI
🎯Why a custom loyalty solution may not be necessary
🎯How service organizations can add value and reward customers
Click on the link below to listen to the latest podcast