What's going on in the world of loyalty marketing?

Written by Tom Peace

🏨 New ad campaign highlights IHG One Rewards loyalty program.
Keep your eyes peeled for IHG's new campaign, “Guest How You Guest” intended to promote IHG’s loyalty program, as well as the diversity of IHG’s 17 hotel brands. You spot the campaign in the US and UK, everywhere from online, television ads, magazines, billboards, to subway stations.

☕️ Starbucks teases Web3 updates to its popular rewards program.
"We have been working on a very exciting new digital initiative that builds on our existing industry-leading digital platform in innovative new ways, all centred around coffee and—most importantly—loyalty," Schultz, Founder and CEO said during the company’s Q3 2022 earnings.

🍗 KFC scraps Colonel Club loyalty scheme to make way for new program.
The old scheme ended last month but KFC has promised to 'spice things up' and replace it with a new rewards program that will launch in September this year. We don't yet know how exactly the new program will work but we do know it'll be called KFC Rewards Arcade!

💻 Microsoft Rewards program expands to new countries.
The Microsoft Rewards Program is now available in 38 additional countries, 58 in total. Microsoft Reward points can be exchanged for gift cards, raffle entries, charitable donations, and other items.

🍟 McDonald's launched a new TV ad in the UK.
McDonald's UK introduces viewers to their new MyMcDonald's Rewards program with an advert showing a lorry driver coming home. Check it out here.