top of page

Weekly Update 6th October 2022

6th October 2022

Written by Tom Peace


Weekly Update 6th October 2022

6th October 2022

Written by Tom Peace

Spooky Stats: Halloween Special

Recent Articles


9th June 2022

Three Reasons Paid-For Subscriptions Win


June 2020

Emotion Promotion: The new rules of Loyalty for the post-COVID era


February 2020

Top 5 Reasons why your Loyalty Program is struggling

Autumn is here and Halloween is just around the corner! In the spirit of all things spooky, we thought we’d share 10 loyalty marketing stats that just might give you a fright...

1. 85% of consumers say a deal or discount will help them decide where to eat outside of their homes. The survey results further show that 81% say they would switch restaurants if there’s a good deal offered. (RetailMeNot)

2. A third of consumers will abandon a brand that fails to create a sense of personalisation. (Accenture)

3. 50% of loyal customers have left a brand because a competitor was better aligned with their needs. (InMoment)

4. 3 in 4 customers would switch brands to get a better loyalty program. (PR Newswire)

5. Unhappy customers will tell up to 15 people about their poor experience.
(Business Wire)

6. 3 out of 5 customers don’t think brands they’re most loyal to are doing enough to reward them. (Access Development)

7. 69% of consumers won’t return to a brand following a poor experience. (Brightpearl)

8. 80% of people will look elsewhere if they have just two bad experiences with a brand. Half of all consumers won’t tolerate even one mistake, even if the brand rectifies it quickly. (Zendesk)

9. Customer acquisition costs 6-7x more than retention marketing. (SuperOffice)

10. 36% of consumers rarely or never check their loyalty status/points. (Clarus)

We hope these spooky stats remind you that you can't afford to ignore loyalty marketing!

bottom of page