Weekly Update 6th October 2022

Written by Tom Peace

Autumn is here and Halloween is just around the corner! In the spirit of all things spooky, we thought we’d share 10 loyalty marketing stats that just might give you a fright...

1. 85% of consumers say a deal or discount will help them decide where to eat outside of their homes. The survey results further show that 81% say they would switch restaurants if there’s a good deal offered. (RetailMeNot)

2. A third of consumers will abandon a brand that fails to create a sense of personalisation. (Accenture)

3. 50% of loyal customers have left a brand because a competitor was better aligned with their needs. (InMoment)

4. 3 in 4 customers would switch brands to get a better loyalty program. (PR Newswire)

5. Unhappy customers will tell up to 15 people about their poor experience.
(Business Wire)

6. 3 out of 5 customers don’t think brands they’re most loyal to are doing enough to reward them. (Access Development)

7. 69% of consumers won’t return to a brand following a poor experience. (Brightpearl)

8. 80% of people will look elsewhere if they have just two bad experiences with a brand. Half of all consumers won’t tolerate even one mistake, even if the brand rectifies it quickly. (Zendesk)

9. Customer acquisition costs 6-7x more than retention marketing. (SuperOffice)

10. 36% of consumers rarely or never check their loyalty status/points. (Clarus)

We hope these spooky stats remind you that you can't afford to ignore loyalty marketing!