Weekly Update 20th October 2022
20th October 2022
Written by Tom Peace
QSR Loyalty Programs: How Do They Differ?
9th June 2022
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Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
Loyalty programs have become popular tools for quick service restaurants to retain and attract customers but also to collect invaluable customer data.
🍟 My McDonald's Rewards
The loyalty program is app-based and free to sign up to. For each £1 spent at McDonald's customers will get 100 points. Once a customer hits 1,500 points they can claim a reward including small fries or a mini McFlurry. As customers build up points the value of the item that can be claimed increases, all the way up to a Big Mac. Collecting and redeeming points is easy and done via a QR code in the app. However, points expire 1 year after they are earned, so use them before you lose them!
🍗 KFC Rewards Arcade
The KFC Rewards Arcade has recently replaced the dated stamps scheme. The new app-based loyalty program is now all down to luck, similar to McDonald’s Monopoly. Each time a customer makes a purchase, they get the chance to win free food by playing a game on the app called ‘Hammer Time.’ KFC stated they’ll be giving away ‘1000s rewards every day’ from £1.19 for two wings, up to £7.49 for a mighty box for one. Sadly, there is also a chance that users could win nothing.
🍽 Nando's Rewards
Customers can sign up for Nando's Rewards through the website and save their personal digital loyalty card to their Apple wallet. With every £7 spent on food, customers will be rewarded with a chilli. Chilli's can be exchanged for free food once the user has hit 3, 6 or 10. It may take a while for customers to get to the top reward and it requires a £70 minimum spent before unlocking the 'red' reward (a full meal). The program is free to sign up for!
The people have spoken!
We asked our audience, out of MyMcDonald’s Rewards, Nando’s Rewards, Subway MyWay™ Rewards and any other QSR loyalty program, which is your favourite?
A whopping 47% chose My McDonald's Rewards.
25% opted for Nando's Rewards.
Whilst just 13% voted for Subway MyWay™