Weekly Update 17th November 2022

Written by Tom Peace

How To Leverage Loyalty With Influencer Marketing

Influencer marketing is a solid way of increasing brand loyalty for your business. But... what exactly does this look like?

1. Cross-marketing
All influencers have audiences. Your mission is to get your brand in front of the audience. Getting a handful of regular, relevant influencers on board and promoting content for your brand means your ideal audience (and their fanbase) is regularly exposed to your branded content. Influencers’ stories and reviews can help foster customer loyalty in the long run.

2. Loyalty Program Champions
If you're looking to boost your rewards or loyalty program partnering with an influencer is an effective tactic. You could work with them on the launch of a new loyalty program to help spread the word. Another option would be an influencer-led campaign, for example, brands that offer exclusive products as program rewards can collaborate with influencers for product reviews.

3. User-Generated Content
It's difficult for brands to manufacture authentic feeling content. This is where influencers come in! Influencers are able to show products in use, in an everyday setting that is aspirational to their audience. 93% of marketers agree that customers trust content created by other customers more than the messages created directly by brands.


5 Tips To Improve The Post- Purchase Experience

A positive post-purchase experience is key to brand loyalty! Many brands nail great customer service up until the sale. However, post-purchase is where many fall short.

🙏 Say Thank You!
A simple thank you can go a long way. A personalised email or handwritten letter shows you value their business.

🗣 Share Product Care Tips
Don't assume your customers know how to keep their product in tip-top shape. Share advice on how to keep your product in perfect condition.

💻 Create An Online Community
Create a space where your customers can communicate. You can drive the conversation at first but once you build a thriving community, the members themselves will be answering questions of new customers - that's how powerful it is!

📈 Recommend Related Products
Utilise data and send recommendations based on shopping habits or related products that will help customers use your product to its fullest.

🎂 Celebrate Milestones
Treat your customers to a discount on their birthday or a free gift after being part of your loyalty program for a year.