Weekly Update 14th July 2022

Written by Tom Peace

Customer loyalty is a choice every consumer makes daily but do you know what factors affect their decision to stay loyal?

1. Customer Experience
A high level of customer service and a positive overall customer experience will help with retention and repeat business. No level of loyalty program can fix a poor customer experience.

2. Personal Relationships
People buy from people. The way customers are treated by your employees can make or break customer loyalty.

3. The Core Offering
This includes a host of different factors: your location, the standard of your offering and the quality of your product or service.

4. Reputation
How your brand is perceived by the world and the media is huge when it comes to long-term customer relationships.

5. Convenience
How convenient is it for your customers to choose you? Position your brand in the most convenient way for your customers, remove obstacles, anticipate future issues and address the emotional side of customer interactions.