Weekly Update 12th January 2023
12th January 2023
Written by Tom Peace
What's New In Loyalty For 2023?
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
🛳 Royal Caribbean plans loyalty program anniversary celebration.
Royal Caribbean has big plans in the pipeline for 2023 when it comes to its loyalty program! Crown and Anchor Society members can look forward to a year of celebrations to mark the 25th anniversary of the loyalty program. Celebrations will kick off on an exciting note by unveiling new, fresh and redesigned program gifts, along with onboard amenities, to recognise members’ loyalty to Royal Caribbean.
🍩 Tim Hortons to change rewards program.
Starting February 21st 2023, the program will shift from the current item-based system that was introduced in 2022, to a value-based system. This means customers will be able to earn 10 points for each dollar spent at the coffee and doughnut chain.
💄 Sephora's birthday gift has been revealed.
The highly anticipated birthday perk for members of Sephora's Beauty Insider loyalty program has been revealed. This year members will have a choice from big brands Dior, Glow Recipe, Ilia Beauty or Ouai. Sephora will continue to offer the option to receive 250 Beauty Insider points, in lieu of a physical gift, available exclusively in Sephora stores and online.
👗 David's Bridal targets new demographic with loyalty program.
American bridal store chain David's Bridal has introduced its Diamond Prom loyalty program, targeting high schoolers ahead of prom season. Members can earn one point for every $1. Other benefits include the chance to earn a $1,000 college scholarship in partnership with Gift of College. Chief Marketing and IT Officer at David’s Bridal said "With the remarkable success of our Diamond Loyalty program, why not customize a program that offers exclusive benefits and prizes for our junior audience?"
This weeks Let's Talk Loyalty Short Summary Show, hosted by Tom Peace
#325: 7-Eleven with Raghu Mahadevan (Short Summary Show)
Key insights from Raghu Mahadevan, Chief Digital Officer for 7-Eleven, and his interview from November 2021.
Tom shares his insights from this fascinating interview where Raghu talks about some extremely interesting innovations that 7-Eleven uses to create customer engagement.
7-Eleven had shared how their brand value is driven by customer loyalty and good old-fashioned service, convenience and customer experience as well as innovation.
Tom shares his learnings from how 7-Eleven listen to their customers and react quickly to provide innovations that bring 7-Eleven to the heart of the local community.