Weekly Update - 8th December 2022
Written by Tom Peace
The Loyalty People have been lucky enough to get a sneak peek at the latest State of Brand Loyalty report by Cheetah Digital, and it's a great read!
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
Whilst this is UK focused it's a must read for anyone working in the loyalty industry as the insight is excellent and the UK is a genuine barometer for loyalty trends around the world.
This report shares exclusive data on the latest trends in consumer loyalty, the value exchanges that encourage repeat purchases and how to develop a loyalty program that goes beyond discounts.
UK consumers are loyal by nature, but what they expect from the loyalty programs that turn them from one-off customers into loyal brand advocates, is maturing. Points-for-prizes, although effective, is merely one of the many different tactics one can use to help engender lasting consumer loyalty
Antavo’s Global Customer Loyalty Report 2023 is available NOW.
Reflecting on the impact of the inflation crisis and recession on the world of loyalty programs, the leading loyalty technology provider Antavo has published the 2023 edition of its annual Global Customer Loyalty Report. Here are some major takeaways:
• 88.5% of respondents believe that loyalty programs will play an essential role in overcoming the inflation crisis and potential recession
• Loyalty program members who spend points in a loyalty program have a 6.3X higher lifetime value
• 80.0% of companies who measure the ROI of their loyalty programs reported a positive ROI with on average 4.9X more revenue than what they spend
Make sure to download this industry-defining report and stay ahead with your loyalty marketing strategy.
It’s BIG, it’s BOLD, it’s BRIGHT.
THE BIG HANDSHAKE
16th May 2023
Another hotly anticipated event brought to you by The Gift Club, in partnership with The Loyalty People. Save the date and register your interest to secure early-bird access to tickets for this full day of valuable insights and quality conversation.
Tuesday 16th May 2023
9am – 6pm
The View, Lincoln Inn Fields, Holborn, London
We’re expecting to welcome over 130 loyalty, incentive, reward, payments, and gift card gurus to a beautiful venue that boasts plenty of space for panel sessions, guest speakers, workshops, and our signature, matchmade networking.
We'll be talking about the future of everything - from digital, crypto and data in the metaverse, to sustainability, the environment and corporate responsibility.
Live workshops - really get to know your peers
An opportunity to work on your professional development, these roundtable sessions will focus on identifying and solving some of the common challenges that we face as an industry. The Loyalty People’s very own Tom Peace will be hosting a rather insightful workshop for curious loyalty practitioners.
Matchmade networking - an organised frenzy of excitable chit-chat
Using some nifty colour-coded wizardry, we’re committed to bringing you the most tailored networking experience you’ve ever taken part in.
Early bird ticket sales are now live - payment cards at the ready!
Check out The Big Handshake website to discover what the agenda and content of the day will look like.
We can’t wait to see you there!
The Gift Club Team