Weekly Round-Up 4th May 2023
4th May 2023
Written by Tom Peace
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
📢 LAST CHANCE to book your tickets for The Big Handshake on the 16th May
The Gift Club is hosting their annual 'The Big Handshake' in May. This event is a must-attend for anybody involved in loyalty and customer engagement. For a full day of networking and insight, join experts from Decathlon, Carrefour, The Fragrance Shop, Harrods, Zalando, Levi's, Paul Smith, Dufry, Currys, The Post Office, Aldi, Weber Stephen, Rakuten, and more.
Our Managing Director, Tom Peace, will be there too and he'll be running a workshop on the challenge of engaging Gen Z's with loyalty programs. This will be an interactive workshop where you'll be able to interact with your peers to discuss how Gen Z's behave in loyalty programs.
Did you know:
🎯Gen Z's connect with brands they feel an emotional connection too.
🎯They don't value rewards nearly as much as the rest of us
🎯Whilst they participate less often they are more likely to advocate
Book now and register your interest for this workshop to weigh in on best practice for this new generation of loyalty members.
📢 This Week's Loyalty Podcast's
LET'S TALK LOYALTY
🎙️ #374: ASDA Rewards Delights UK Consumers with It's "Pounds Not Points" Proposition
ASDA is one of the UK’s biggest grocery retailers, and in late 2022, with over seventy years already as a market leader, ASDA launched its first loyalty programme.
ASDA Rewards is undoubtedly one of the most exciting loyalty programme launches in recent memory, give how well-known and well-loved this brand is with the British public, and it’s the last of the big grocery retailers in the country to launch a loyalty proposition.
In this episode we meet Matt McLellan, a Vice President for Asda in the UK, who shares the thinking, approach and intentions for ASDA Rewards, and its “Pounds Not Points” proposition
Listen to learn how clearly this brand is devoted to delighting its customers, and how it’s leveraging the power of data and creating a dialogue with its customers in order to achieve that
LET'S TALK A LITTLE LOYALTY (SHORT SUMMARY SHOW)
🎙️ #373: Circle K Subscription Loyalty for Car Wash
Circle K operates the largest global network of car washes, with more than 2,750 units worldwide and their subscription based loyalty program is hugely popular and successful.
In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights a niche, but highly successful subscription based loyalty program for Circle K car wash, from the original podcast hosted by Paula Thomas and featuring Lars Hecht, who leads the car wash category globally.
Circle K’s commitment to innovation has been the driving force of this dramatic evolution for the car wash industry, so listen to hear the complex and compelling journey they’ve been on to ensure the success of this new business model.