Weekly Round-Up 16th February 2023

Written by Tom Peace

LET'S TALK A LITTLE LOYALTY WITH TOM PEACE

#340: Loyalty Insights from Italy, featuring Cristina Ziliani, Professor of Loyalty Marketing and CRM at the University of Parma

Welcome to Episode #340 of the Let’s Talk Loyalty podcast. Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy, where she has been leading the “Loyalty Observatory” for an incredible 20 years

In this episode, she shares the work they do for the Italian loyalty community, which includes loyalty research, consulting and education across the entire field of loyalty, CRM, CX, and analytics.

Tom Peace, from The Loyalty People, shares his thoughts on the great work Cristina and her team do, and showcases the insight and conference available from the Loyalty Observatory.

Click on the link below to hear Tom's thoughts

https://www.theloyaltypeople.global/loyaltypodcasts/340loyaltyinsightsfromitalyfeaturingcristinazilianiprofessorofloyaltymarketingandcrmatthe-universityofparma?utm_campaign=7bd59d1b-b036-4aa1-8d3f-c503b043e07e&utm_source=so&utm_medium=mail_lp


NEW LAUNCH - CLMP Training in Amsterdam

The Loyalty People and Loyalty Academy are working together to deliver the Certified Loyalty Marketing Professional™ (CLMP) training across continental Europe and the first workshop will take place in Amsterdam on March 21st - 23rd

In this course you will cover loyalty best practice, the latest sector trends, operational business success, innovative strategy design and how to build an effective and profitable programme.

Less than 2 weeks left save $250 with the EARLY BIRD DISCOUNT. Offer ends on 28th February

Click on the Link below to register your place

https://loyaltyacademy.org/clmp-europe/

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🥈Silver Sponsor - Sparta Loyalty
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🥉Bronze Sponsor - Snipp
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