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Weekly Round-Up 06/07/23

6th July 2023

Written by Tom Peace


Weekly Round-Up 06/07/23

6th July 2023

Written by Tom Peace

Recent Articles


9th June 2022

Three Reasons Paid-For Subscriptions Win


June 2020

Emotion Promotion: The new rules of Loyalty for the post-COVID era


February 2020

Top 5 Reasons why your Loyalty Program is struggling

📢 How to supercharge your Digital Loyalty experience?

Learn more from Future Platforms Breakfast Roundtable

Join digital loyalty and customer experience experts, Future Platforms for a practical and insight-led session to hear from their 20+ years experience of working with brands such as Dominos, EE, First Group, C & C Group and Virgin Active.

Future Platforms will be sharing insights from their recently launched Digital Loyalty Index - a UK wide consumer study into the changing digital loyalty behaviours and habits This report will help improve your existing customer experience or help you launch a new programme successfully.

There are limited places, so sign up to attend to learn & discuss

🚀Keys to success of some of the UK’s 100 favourite Digital Loyalty experiences

🚀How you can leverage insights at pace to de-risk your Loyalty proposition

🚀When to buy off-the-shelf digital products and when to build your own

🚀Avoiding the key pitfalls when you consider creating your own digital loyalty programme.

This roundtable breakfast will be an informal discussion for experienced Loyalty professional and everyone who attends will get a copy of the new Future Platforms consumer research study - the Digital Loyalty Index.

The Roundtable Event to take place on 25th July in Brock House, 19 Langham Street, London, W1W 6BP

Sign up by emailing Cameron Day, the Managing Partner of Future Platforms on

📢 How to Increase Value with Effective Data Driven Customer Retention

The Loyalty People are happy to share NeuCurrent's latest e-book which explores how retailers can implement effective data driven customer retention without expensive data analytics and marketing resources.

NeuCurrent's platform, autopilot for customer retention, has assisted in rectifying declining revenue trends by increasing LTV by 6% and direct communications revenue by 30%.

Learn how NeuCurrent's software can be beneficial for your business by allowing retailers and companies to:

🚀Integrate all customer data

🚀Fix data issues and collect customer data

🚀Monitor customer retention metrics

🚀Create unique retention strategies

🚀Assist in personalised communications to customers.

Additionally, the ebook will provide insights into the key stages of data driven retention and how companies can start incorporating these stages into their customer retention plan.

Click on the link below to download the FREE e book and enhance your customer retention skills

📢 The Big Handshake - Loyalty

Our brand NEW Loyalty event is already proving incredibly popular with brands and partners. We are working hard to deliver innovative and engaging content through interactive workshops, panels and keynotes from the future talent in the loyalty sector.

There are a large number of brands who are already registered to attend our event in October including: Alshaya Group, Nike, Levi's, Carrefour, La Piadineria, Signify, Wonderbox, Jumbo, Nouvelair, Scandinavian Airlines, Yesty, First Direct, Direct Line, and more to be confirmed.

Visit The Big Handshake to learn more

Click on the link below to book your tickets

📢 This Week's Loyalty Podcast

Let's Talk A Little Loyalty

#400: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022

In this weeks episode of Let’s Talk “a little” Loyalty Tom’s reviews Paula’s original podcast with Adam Posner, who talks about his hugely popular “For Love or Money™ Australia” research report and insights from 2022

Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the “3 Bs” of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.

Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.

Tom’s provides a great review of Adam’s superb insight, highlighting the key messages from this great original podcast.

Hosted by Tom Peace.

Click on the link below to listen'sloyaltyperspectivesfor2022?utm_campaign=c263f497-930c-4137-a81b-4f791f9006ef&utm_source=so&utm_medium=mail&cid=019f9e6a-a1af-4d44-a3e8-197de8c650a2

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