Weekly Round Up - 13/07/23

Written by Tom Peace

Check out the Agenda Highlights for 'The Big Handshake - Loyalty'

Our brand NEW loyalty event this October in Amsterdam is approaching fast.

This conference will be substantially different from others. As this event will ONLY focus on today's current innovators in loyalty!

The 17th October (Day 2) will feature top-notch seminars, in-depth talks, interactive panel discussions, and more than four hours of networking opportunities.
Below are a few agenda highlights, check out the full agenda by visiting The Big Handshake website.

https://www.thebighandshake.com/

👉Panel Discussion - Re-inventing Loyalty, Imagine if the consumer world was 100% digital

👉Debate - Points vs Subscription

👉Workshop - Getting data to work for you, emotionally

👉Workshop - Loyalty strategy best practice - Philip Shelper, CEO, Loyalty & Reward Co

👉Panel Discussion One - Digital Psychology: Online persuasion for Loyalty Marketing

👉Panel Discussion Two - NFT's in Loyalty, Success or Fail?

As you can see we have tailored this event to give you the most impactful and recent trends in the Customer Loyalty Industry. We hope to see you there, click on the link below to book your tickets

Buy Your Tickets Now!

https://www.eventbrite.co.uk/e/the-big-handshake-loyalty-tickets-630747281097?aff=LoyaltyPeopleBrands


This Week's Loyalty Podcast's

Let's Talk Loyalty

#404: AAdvantage from American Airlines - Insight-led Innovation & Industry Leadership

Today, Let’s Talk Loyalty welcomes back an iconic airline brand that is long overdue a return visit to our show.

American Airlines first joined us in April 2020 to share how they were thinking about their loyal customers and the role of the AAdvantage program in those first early days of the Covid pandemic.
Now, three years on, we revisit this iconic program – which is in fact the longest-running computerised or travel loyalty program in the world.

AAdvantage was established in 1981 with a laser focus on rewarding frequent flyers on American Airlines.

Today, the program has more than 100 million members and has evolved dramatically.
AAdvantage no longer considers itself a frequent flyer program, but instead a travel rewards program, and now they are once again leading the industry, with new ways for members to earn and keep their status in return for any of their loyalty within the Advantage eco-system.!

To hear the full story, I’m thrilled to be joined today by Chris Isaac, Director of AAdvantage, to hear how Covid ironically created new insights for him and his team on just how loyal their members were being – even when they were unable to fly!

Listen to enjoy the latest insights from AAdvantage.

https://www.theloyaltypeople.global/loyaltypodcasts/404aadvantagefromamericanairlinesinsightledinnovation%26industryleadership


Let's Talk a Little Loyalty

(Short Summary Show)

#403: Loyalty Leads the Transformation of Albertsons

In this weeks Let’s Talk a Little Loyalty podcast Tom reviews the original show hosted by Paula Thomas where she is joined by Matthew Stevens, Albertson’s Former Director of Loyalty Programs and Strategy, who shared how their loyalty program is supporting the dramatic transformation of their business, in direct response to changing consumer behaviours and expectations. The original interview with Albertsons showcases a masterclass in retail loyalty strategy and success.

Albertsons is one of the largest food and drug retailers in the United States. Boasting almost 2,300 retail stores in the United States across multiple brands including Albertsons, Safeway, Shaw’s, Randalls and United Supermarkets among others.
Hosted by Tom Peace.

Listen Now!

https://www.theloyaltypeople.global/loyaltypodcasts/403loyaltyleadsthetransformationofalbertsons?utm_campaign=a96abb9a-a0c0-4dda-bd10-517d65151864&utm_source=so&utm_medium=mail&cid=019f9e6a-a1af-4d44-a3e8-197de8c650a2