Weekly Round-Up

Written by Tom Peace

We are very excited to be introducing our latest partner Talon.One.

Founded in 2015, Talon.One is a flexible, enterprise-grade promotion and loyalty solution with a mission to streamline the process for brands to run and scale their incentive campaigns.

At his previous company, Lieferando, founder Christoph Gerber discovered a gap between marketing and development teams when it came to agilely running promotions across different channels — and he wanted to fix it. That's why Talon.One was born: to bridge the gap between ideas and effort — enabling flexible, headless promotions without code.

With a focus on automation and ease-of-use, the Talon.One platform allows you to click together simple rules to build rich promotional campaigns at scale, across both in-store and online channels. Clients include global brands such as Adidas, Live Nation, Carlsberg, and Eddie Bauer.

Interested to know how this can work with your business? Click on the link below to book your demo and learn how Talon One can help create the best promotions catered to your customers.

https://www.talon.one/book-a-demo?utm_campaign=partners&utm_source=The+Loyalty+People+channels

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Meet one of the GOLD sponsors of 'The Big Handshake - Loyalty'

The Loyalty People are happy to announce Sparta Loyalty as one of the gold sponsors for our upcoming conference 'The Big Handshake - Loyalty'.

Sparta Loyalty is a market-verified provider of an omnichannel loyalty ecosystem with a focus on providing a data-driven comprehensive omnichannel CRM platform, deep customer analytics, flexible promotion engine, marketing campaign automation modules and comprehensive loyalty mobile applications under one roof.

They are a company built on extensive experience, an innovative system tailored to the needs of the modern customer, and an individual approach to the requirements.

Click on the link below to buy your tickets!

https://www.eventbrite.co.uk/e/the-big-handshake-loyalty-tickets-630747281097?aff=LoyaltyPeopleBrands

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Share your thoughts in our latest LinkedIn poll

For our Monday Morning Insight, we discussed "Do You Love Being Part of a Company's Ecosystem?". We looked into the most popular company ecosystems and why the retention rate is so high. Also, we also discussed what new companies need to do to create their own ecosystem of product and services

Our latest LinkedIn poll is still up and running and we would like you to share your thoughts on this topic before it ends.

Click on the link below to visit our LinkedIn page and have your thoughts shared with the rest of the community.

https://www.linkedin.com/feed/update/urn:li:activity:7106925121939861504/

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This Week's Loyalty Podcast

Let's Talk a Little Loyalty

#430: How Can Loyalty Marketers Support Sustainability Goals?

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson, Sustainability Lead for Mando Connect.
Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting.


Tom summarises some of the examples of global best practice in sustainability discussed in the original podcast where Isobel discusses eight specific tactics you can consider implementing to leverage the power of your loyalty program to address this critical concern for both consumer and companies alike.


https://www.theloyaltypeople.global/loyaltypodcasts/430howcanloyaltymarketerssupportsustainabilitygoals?utm_campaign=49e9f9d2-78f3-4579-8c23-8fd75faba050&utm_source=so&utm_medium=mail&cid=019f9e6a-a1af-4d44-a3e8-197de8c650a2