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Weekly Round - Up 07/09/23

7th September 2023

Written by Tom Peace


Weekly Round - Up 07/09/23

7th September 2023

Written by Tom Peace

Weekly Round Up

Recent Articles


9th June 2022

Three Reasons Paid-For Subscriptions Win


June 2020

Emotion Promotion: The new rules of Loyalty for the post-COVID era


February 2020

Top 5 Reasons why your Loyalty Program is struggling

Introducing our Gold Sponsor for the upcoming 'The Big Handshake - Loyalty' event

We are pleased to announce Neoday as our gold sponsor for our upcoming loyalty event on the 16-17th October in Amsterdam.

NeoDay is an award-winning enterprise loyalty management platform, built upon 15 years of experience in running loyalty marketing campaigns for the biggest brands in Retail, FMCG, Leisure & Fuel.

Don't miss the chance to meet with Neoday in Amsterdam as well as the attending brands and loyalty expert speakers.

Click on the link below to buy your tickets

LAST CHANCE to sign up to Snipp Interactive's webinar with their partner iPledge

We are excited to be producing a webinar with Snipp and their new partner iPledge, in what is a truly revolutionary development that will enable brands to integrate ESG Considerations to their loyalty program.

Learn more about Snipp's latest webinar "Powering ESG (Environmental, Social and Governance) from the Ground up... through Loyalty".

From this webinar you will learn:

🎯 How to advance ESG by empowering it through loyalty from the ground up.

🎯How to help your customer base and business clients increase their social and environmental impacts in the most legal and tax-efficient ways possible.

🎯Case example: Snipp and iPledge are bringing the next ESG evolution which supports global organisations in reaching their ESG goals and empowers consumers

This event will be hosted by three loyalty expert speakers

👉Tom Peace, Managing Director of The Loyalty People

👉 Mario Invernezzi, VP of Sales in EMEA for Snipp Interactive

👉 Chris Armstrong, Founder and CEO of iPledge Third Account

This is your last chance to register! So don't miss the opportunity to learn more about implementing ESG practices into your customer journey, click on the link below to confirm your place.

Share your thoughts in our latest LinkedIn poll

For our Monday Morning Insight, we discussed "Should Sports Franchises Consider More Loyalty Innovations for their Total Fanbase?". We dived deeper into the existing loyalty solution in sports and talked about if their should be more loyalty options for customers who cant attend live games.

Our latest LinkedIn poll is still up and running and we would like you to share your thoughts on this topic before it ends.

Click on the link below to visit our LinkedIn page and have your thoughts shared with the rest of the community.

This Week's Loyalty Podcast

Let's Talk Loyalty

#428: Building a customer-centric organisation through multi-faceted digital transformation

As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.

This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.

Amanda Cromhout talked to ⁠⁠Meredith Allan, who is Head of Rewards and Personalisation of ⁠⁠Shoprite X⁠⁠, a division of⁠⁠ The Shoprite Group⁠⁠. Its loyalty program is⁠⁠ Xtra Savings⁠⁠ and has achieved an 0% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation

Click on the link below to listen

This Week's Loyalty Podcast

Let's Talk a Little Loyalty

#427: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong.

Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers.

Mark explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users. Paula and Mark also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.

Click on the link to listen

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