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Weekly Round - Up - 13th April 2023

13th April 2023

Written by Tom Peace


Weekly Round - Up - 13th April 2023

13th April 2023

Written by Tom Peace

Recent Articles


9th June 2022

Three Reasons Paid-For Subscriptions Win


June 2020

Emotion Promotion: The new rules of Loyalty for the post-COVID era


February 2020

Top 5 Reasons why your Loyalty Program is struggling

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📢 This Week's Loyalty Podcast


🎙️#361: Air Canada's Award-Winning Aeroplan Program (Short Summary Show)🎙️

Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the incredible relaunch of the Aeroplan rewards programme, from the original podcast hosted by Paula Thomas and featuring Derek Whitworth, former Managing Director of Marketing & Loyalty Optimization at Air Canada and currently Managing Director, Digital Channels.

In this episode, Derek discusses the new Aeroplan proposition, with impressive new partners, unique upgrade awards and a host of new options for members. Aeroplan won the prestigious “Golden Loyalty Award for Excellence in Management” in 2021 and is beloved by Canadians.

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