Virgin Active are remodelling their app to drive customer loyalty and rewards
29th May 2023
Written by Tom Peace
New Loyalty Insight
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
Virgin Active, the fitness chain has launched a new app to encourage regular fitness and lifestyle modifications among its members, The new app will be launching this May.
The new Virgin Active app also serves as the starting point for the company's new loyalty programme, which is one of the first in the fitness business. The programme includes weekly prizes, month-long training streak bonuses, and membership tiers with particular advantages for short and long-term member participation.
However, the app will initially launch in South Africa, before launching across the international Virgin Active gyms in the next coming months.
To conclude below are the following statement from Dean Kowarski, group CEO of Virgin Active
“We built the new app with our members’ experience in mind, focusing on how we can further immerse and assist them on their wellness journey. We recognise that people rely on digital platforms for fitness advice, and our goal with the app has been to bring the digital and physical worlds together to foster and grow our relationship with our members."
What are your thoughts and opinions of Virgin Active's new app?
Click on link below to visit our 'Expert Opinion' page to read our previous insights