Virgin Active are remodelling their app to drive customer loyalty and rewards

Written by Tom Peace

Virgin Active, the fitness chain has launched a new app to encourage regular fitness and lifestyle modifications among its members, The new app will be launching this May.

The new Virgin Active app also serves as the starting point for the company's new loyalty programme, which is one of the first in the fitness business. The programme includes weekly prizes, month-long training streak bonuses, and membership tiers with particular advantages for short and long-term member participation.

However, the app will initially launch in South Africa, before launching across the international Virgin Active gyms in the next coming months.

To conclude below are the following statement from Dean Kowarski, group CEO of Virgin Active

“We built the new app with our members’ experience in mind, focusing on how we can further immerse and assist them on their wellness journey. We recognise that people rely on digital platforms for fitness advice, and our goal with the app has been to bring the digital and physical worlds together to foster and grow our relationship with our members."

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