Using Partnerships for Loyalty Growth, brought to you by Annex Cloud
10th April 2023
Written by Tom Peace
New Annex Cloud Podcast
9th June 2022
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Gallup reports fully engaged customers represent a 23% premium in terms of share of wallet, profitability, revenue and relationship growth compared to the average customer. One way to increase customer engagement while also expanding your value proposition and increasing customer acquisition is by partnering with relevant brands. Loyalty partnerships is one of 11 loyalty trends we unpack in our recent guide, The Future of Customer Loyalty in 2023 and Beyond.
Partnerships can help your brand add unique value you couldn’t offer on your own. They can also help you extend your loyalty member relationships beyond transactions. According to McKinsey & Company, programs that balance monetary reward with experiential offerings—such as exclusive events, early access, or unique adventures—help brands appeal to both their consumers’ heads and hearts.
Annex Cloud’s informative podcast series, Get Personal with Loyalty, helps brands learn from today’s leading loyalty experts. Listen to Using Partnerships for Loyalty Growth, featuring Ascendant Loyalty Co-founder and Partner David Slavick. David provides highly precise and accountable loyalty consulting services to customer-centric omnichannel firms. His combination of strategic vision and technology expertise on a global scale, as well as experience on the client side, give him a unique perspective on how to build an effective loyalty program.
Tune in to learn:
🎯The importance of educating your teams on how to leverage customer data
🎯6 characteristics of an effective loyalty program
🎯Key things to consider if you’re looking to launch a loyalty partnership
Click on the link below to listen and learn.