Travel Loyalty: New Innovations
26th May 2022
Written by Tom Peace
Travel Loyalty: New Innovations
With the busiest season on the way, travel companies have had to evolve their loyalty schemes to win back customers in a post-pandemic world.
So, what are they doing?
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Expedia
Expedia has announced One Key – a new coalition loyalty program which will unify its brands Expedia, Hotels.com, Orbitz and vacation rental site Vrbo. The new scheme will allow the 154 million members to earn points on Vrbo and redeem them on Expedia for example.
Booking.com
Booking.com has recently introduced a new level of perks with a third and highest tier for its Genius loyalty program, giving travellers even more value the more they use Booking.com. Tier three members can expect up to 20% discounts and priority support.
MSC Cruises
MSC Cruises is revamping its MSC Voyagers Club loyalty program with a range of new benefits. The new Voyagers Exclusives offers savings for members, who will automatically benefit from a minimum discount of five percent for any cruise booked at any time!
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