This Week's Loyalty Podcast - 26th January 2023
26th January 2023
Written by Tom Peace
#332: The 2023 Consumer Trends Index from Cheetah Digital
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Today, Let’s Talk Loyalty is sharing the latest insights from the 2023 Consumer Trends Index by Cheetah Digital.
Tim Glomb, is the VP of Global Content at Cheetah Digital, part of the Marigold family of martech products. This is the 4th year of this global trends index, and today Tim shares his favourite insights – such as how brand loyalty is continuing to grow, why consumers love the brands that they do, as well as some of the key reasons they say they’ve abandoned some loyalty programs.
As well as the predictable reasons for engaging with loyalty programs, Tim also shares some of the LESS common strategies that consumers are beginning to expect from loyalty marketers in 2023.
Listen today to enjoy this conversation all about the 2023 Consumer Trends Index with Tim Glomb from Marigold.
https://www.theloyaltypeople.global/loyaltypodcasts/332the2023consumertrendsindexfromcheetahdigital
