This Week's Loyalty Podcast
23rd March 2022
Written by Tom Peace
Paula's 200th Episode
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As we celebrate the 200th episode of "Let's Talk Loyalty", we spoke with Lars Hecht, the Global Lead Category Director for Car Wash for Circle K, the global fuel and convenience retailer.
Circle K operates the largest global network of car washes with more than 2,750 units worldwide.
Lars loves the power of subscription programs to drive recurring revenue and joins "Let's Talk Loyalty" to share some of his learnings designing and launching a car wash subscription loyalty program in multiple markets across the US, Canada and Europe.
Circle K's commitment to innovation has been the driving force of this dramatic evolution for the car wash industry, so listen to hear the complex and compelling journey they've been on to ensure the success of this new business model.
From subscription insights to beacons, we discuss fascinating technology innovations that engage customers, increase trip frequency and create a powerful opportunity for recurring revenue.
