The Most Popular Drinks Loyalty Scheme Revealed!
21st April 2022
Written by Tom Peace
Who is our most favourite coffee loyalty program?
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
According to our survey, Starbucks Rewards is the most popular hot drinks loyalty programme with a whopping 38% sharing their love for it. It's closely followed by the Costa Club reward programme by Costa Coffee with 37% declaring it as their preference.
Greggs Rewards, on the other hand, didn't get a look in with only 4% opting for it.
For every £1 spend you get three stars. Every 150, you get a free coffee and when you've hit 450 you're part of the elite 'Gold Members' club getting free syrups and espresso shots! That's 22 tall lattes or 13.5 venti frappuccinos to hit your first 150.
Personally, Tom (Managing Director) loves his Pret subscription.