The Boots Iconic "Advantage" Programme in the UK
The Boots Iconic "Advantage" Programme in the UK
31st May 2022
Written by Tom Peace
The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday.
The Loyalty People are proud to bring you another episode of our “Let’s Talk Loyalty” podcast, hosted by Paula Thomas.
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The Loyalty People are proud to bring you another episode of our “Let’s Talk Loyalty” podcast, hosted by Paula Thomas.
When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program.
2022 marks the 25th anniversary of this iconic programme so "Let's Talk Loyalty" is delighted to be joined by Hollie McLellan, Head of Customer Marketing and Loyalty for Boots UK, to discuss the company's latest innovations and initiatives.
Join us to hear this masterclass in loyalty marketing showcasing their new "Beauty Club" featuring content marketing as a new loyalty driver, their new "Price Advantage" proposition, as well as their exciting tests with gamification and subscription strategies.
https://www.theloyaltypeople.global/podcast
