Taking Loyalty Global while Remaining Local

Written by Annex Cloud

Many brands shy away from subscription loyalty programs, assuming customers won’t pay for loyalty perks. But the reality is, engagement is stronger since paying members have already made an investment in your brand.

McKinsey & Company reports that members of paid loyalty programs are 60% more likely to spend with the brand after enrolling compared to just 30% among free reward programs. Subscription loyalty programs can deliver solid results if you perform due diligence to design them effectively.

Annex Cloud’s informative podcast series, Get Personal with Loyalty, helps brands learn from today’s leading loyalty experts. Listen to Taking Loyalty Global While Remaining Local featuring The Mallett Group’s Managing Partner Steve Sickel. Steve has 26 years of experience in the loyalty space, primarily in travel and hospitality, with clients that include American Express, British Airways and Margaritaville.

Tune in to learn:

🎯How to juggle global efficiencies with local relevancy

🎯Key considerations for an effective subscription program

🎯Why data is essential to profitability

Click on the link below to listen

https://www.annexcloud.com/podcast?utm_campaign=2023+The+Loyalty+People&utm_source=Podcast%3A+Andreanne+Rondeau%2C+Building+Trust_TLP&utm_medium=Podcast%3A+Andreanne+Rondeau%2C+Building+Trust_TLP&utm_term=Podcast%3A+Andreanne+Rondeau%2C+Building+Trust_TLP&utm_content=Podcast%3A+Andreanne+Rondeau%2C+Building+Trust_TLP