Stampix Webinar: Unclaimed loyalty points: Liability or opportunity?
15th November 2022
Written by Tom Peace
Join the experts on November 23rd, 14:00 (CEST)
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The goal of any reward program is to drive value for both the business and its customers.
From the consumer’s point of view, they see the benefit of loyalty points when they cash them in. However, when the pathway to redeeming the points is unclear or complex, customers tend to pile up points and lose interest in the program.
According to research, customers are sitting on $100 Billion of unredeemed loyalty points in the USA alone. For the globe we're looking at an estimated $500 Billion worth of unused points.
So why is this a problem?
• What does this mean for loyalty programme owners?
• What are the main hurdles for customers preventing them from using points?
• Do loyalty marketers want these points to be used or not?
• What's a reasonable cost vs. value balance to burn off points?
We will cover this and much more in this exclusive live talk with 4 experts in the field.