Read more about KFC's updated loyalty programme from Antavo, our GOLD Sponsor
15th March 2023
Written by Tom Peace
Do you know what separates a great loyalty program from an average one?
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How they execute their idea. Take the UK & Ireland branch of KFC as an example. The company wanted to revamp its loyalty program. They could have taken the tried and tested route, with points and freebie treats. Instead, the company opted to create a colourful 2D gamification feature, where the rewards are decided by playing a mini-game. This is a far more engaging way to distribute rewards, and it shows in the results: their loyalty program, KFC Rewards Arcade managed to boost up its reward redemption rate up to 40%.
Antavo Enterprise Loyalty Cloud, the technology provider behind KFC’s loyalty program is our GOLD sponsor for our upcoming CLMP training, and 7 of their experts are going to take the course as well. If you wish to meet them, or learn about other gamification opportunities, then make sure to enrol! In the meantime, you can get the whole story of how KFC UK & Ireland put a new spin on gamification (literally!) by reading Antavo’s case study.
Click on the link below to download the case study!
Last chance to book Your Place for the CLMP Training📢
🍹If you're planning to attend our CLMP training in Amsterdam on March 21st we have some great news. We will be hosting a cocktail and networking evening straight after the first day of training🍹
The Loyalty People and Loyalty Academy are working together to deliver the Certified Loyalty Marketing Professional™ (CLMP) training across continental Europe and the first workshop will take place in Amsterdam on March 21st - 23rd.
In this course you will cover loyalty best practice, the latest sector trends, operational business success, innovative strategy design and how to build an effective and profitable programme.
Click on the link below to register your place.
🥇Gold Sponsor - Antavo
🥈Silver Sponsor - Sparta Loyalty
🥉Bronze Sponsor - Snipp