Post Covid Loyalty: How Has It Changed?
28th July 2022
Written by Tom Peace
Like with many aspects of life, the pandemic had a huge impact on customer loyalty.
Now’s the time for businesses to listen to their customers, evolve their loyalty programs and broader loyalty strategies to meet the new needs of the post-pandemic world!
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Emotion promotion: the new rules of loyalty for the post-COVID era
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Emotion promotion: the new rules of loyalty for the post-COVID era
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Emotion promotion: the new rules of loyalty for the post-COVID era
We’ve uncovered five stats from recent surveys that suggest a shift to a new way of loyalty is needed. Check them out! 👇
1️⃣
45% said their brand preferences had shifted during the pandemic, with 62% of them expecting the change to be permanent.
2️⃣
93% of buyers say COVID has changed their behaviour toward shopping. They’re primarily buying online as much as possible.
3️⃣
49% of consumers made a purchase specifically with the intention of supporting local small businesses during the crisis.
4️⃣
88% of customers expect companies to accelerate digital initiatives due to COVID-19.
5️⃣
69% of customers say companies should offer new ways to get products and services.
