Personalising the Retail Loyalty Experience, brought to you by Annex Cloud
3rd April 2023
Written by Annex Cloud
Latest Annex Cloud Podcast
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
Traditional loyalty programs have been siloed within organizations—both the data and the execution. In today’s omnichannel, customer-centric world, separate marketing and loyalty emails simply won’t cut it. Thriving brands are continually looking for ways to integrate loyalty across every customer touchpoint—in-store signage, ecommerce recommendations, SMS messaging and much more. Today’s loyalty technology can help brands connect the dots between their customer-facing efforts, enabling them to recognize and reward their customers consistently and in meaningful ways across their journey.
Leveraging loyalty’s unique zero- and first-party data to personalize your customers’ interactions can feel overwhelming. But you don’t have to do it all at once. Testing with small segments or starting with basic recognition can go a long way toward creating a unique experience that builds lasting bonds.
Annex Cloud recently launched an informative podcast series, Get Personal with Loyalty, to help brands fill in some of these blanks and learn from some of loyalty’s leading experts. Listen to Personalizing the Retail Loyalty Experience, featuring Customer Communications Group CEO Sandra Gudat. Sandra has been in the loyalty space for more than three decades and helps Fortune 2000 companies leverage data to build loyalty and improve retention. She’s personally designed loyalty programs for nearly 100 retailers—including Petco, Kohls and Ulta Beauty.
Tune in to learn:
Why recognition is as important as rewards
Ways to add flexibility into your loyalty program that gives your customers choices
About a few brands that are getting personalization right
Click on the link below to listen and learn.