Partner Update: Comarch Global Loyalty Study

Written by Tom Peace

The Loyalty People are proud to announce the start of a series of monthly customer loyalty focused studies with our partner, Comarch. Starting with a free webinar on the 28th June on: How to create a successful loyalty program, followed by specific sector studies, with input from our Associate Consultant experts for retail, airline, oil & gas, B2B, hospitality and fashion.

Sign up to the Free Webinar - https://events.comarch.com/loyalty/how-to-create-a-successful-loyalty-program/

Next weeks webinar will be followed by a series of studies from Comarch and The Loyalty People. The first in the series will be the full study which provides you with a very realistic overview of the loyalty industry, without making any questionable assumptions or inaccurate predictions.

From this study, based on real data collected from more than 500 loyalty program decision-makers, you will learn:

Which loyalty program functionalities businesses find essential these days
What kind of support in regards to loyalty program design & management companies expect from vendors
Which loyalty marketing trends & innovations are expected to go mainstream in 2022 and beyond
What the companies' plans for the next 5 years are in terms of expanding their programs

This study details the developments brands should be making on their loyalty programme, how to extend the customer lifecycle and other key findings which will help you evolve or create a useful and long lasting loyalty programme.