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NEWS: Swapi - the new loyalty wallet has launched!

8th December 2021

Written by Tom Peace


NEWS: Swapi - the new loyalty wallet has launched!

8th December 2021

Written by Tom Peace

The Loyalty Revolution Has Arrived

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Swapi, the brand-new loyalty e-wallet platform, has launched on all app stores promising to help consumers redeem their expired loyalty points with their favourite brands and retailers. Expired points will be swapped for Swapi’s in-app currency “Swapi Points”, which can be spent with hundreds of brands in the Swapi marketplace.

Swapi is the latest evolution of the British consumers’ loyalty wallet, which allows users to link all their loyalty cards from their favourite retailers in one easy-to-use app. Users can also start accumulating Swapi Points when they shop at any of the 300 affiliated brands with Swapi. These points can be redeemed in exclusive rewards such as products, experiences, gift cards and more.

Swapi’s ecosystem offers customers total freedom on how to spend and redeem their loyalty points across hundreds of retailers, a feat which has, until now, not been possible. In addition, the app will soon allow users to swap loyalty currencies between programmes to choose what suits them best, providing consumers with complete fluidity across the loyalty programmes they belong to, while also removing loyalty liability for brands simultaneously.

The simple process of converting expired points into Swapi Points means customers who have spent years accruing points, only for them to be lost due to expiration or not hitting a redemption threshold, can gain back a number of their points for free, converting them into Swapi Points to redeem with household name brands including Deliveroo,, FitFlop, Last, Elizabeth Arden and One4all Gift Cards.

Users who sign up early are awarded 250 Swapi Points which can be used straight away within the app on gift cards, discounts, promotional items, and products. Users can also quickly boost their Swapi Points balance by referring friends or family to sign up and each party receives bonus points to spend straight away in the app.

Swapi is the brainchild of entrepreneur Pete Howroyd, who has worked in retail loyalty for over 15 years with brands such as Harvey Nichols and Harrods in the UK and Myer in the Australian retail market. Pete’s experience demonstrated to him that, far too often, brand loyalty systems lacked innovation and that the rewards and discounts on offer were not always appealing and engaging enough for modern customers. It is from these problems that the core idea for Swapi was born.

A huge USP for retailers is the ‘direct to customer’ route this integrated solution provides, allowing retailers to reward valued customers for their purchases without the cost or time required to implement their own in-house loyalty scheme.

How does it work?

Download the Swapi app and load up your loyalty cards to your digital wallet.
Earn and swap your Swapi Points for exciting products and rewards.
Redeem your points on what matters to you!

Get 250 Swapi Points just for signing up and 50 bonus whenever you refer a friend

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