New Podcast - David’s Bridal - The World's First "Crowdsourced " Loyalty Program
Written by Tom Peace
The Loyalty People are proud to bring you another episode of our “Let’s Talk Loyalty” podcast, hosted by Paula Thomas.
9th June 2022
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Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
David's Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life's magical moments.
Already operating over 300 store locations in various countries as well as online, in 2020, David's Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride's family and friends to help the happy couple earn a honeymoon of their dreams!
Kelly Cook, EVP, Chief Marketing and IT Officer for David's Bridal, joins host Paula Thomas on this episode to explain this genius idea, the insights that inspired it and its incredible performance so far.