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New Podcast! Railway Loyalty Innovations ๐Ÿš‚

27th July 2022

Written by Tom Peace

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New Podcast! Railway Loyalty Innovations ๐Ÿš‚

27th July 2022

Written by Tom Peace

#254: Loyalty Innovation in the Railway Industry

This episode of Letโ€™s Talk Loyalty discusses the increasing need for customer loyalty in the railway industry for the first time!

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Renfe is the leading train company in Spain, carrying over 500 million passengers a year and at 80 years old, they are facing new challenges as a business, with increasing competition not only from cars and flights as in the past but also now from two new rail operators.

Letโ€™s Talk Loyalty is with Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares some great ideas that Renfe has already launched for members of its loyalty program โ€“ designed to be simple and exciting to understand even when they are sometimes quite difficult behind the scenes to deliver!

A great case study of how to learn about loyalty from other industries to create compelling strategies for your own business needs.

https://www.theloyaltypeople.global/podcast

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