New Luxury Loyalty Whitepaper in Conjunction with Comarch
2nd August 2023
Written by Tom Peace
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The Loyalty People are working with our partner Comarch to deliver a series of 6 sector whitepapers that provide invaluable insight into specific challenges and solutions to drive customer engagement and profitable growth.
Our sixth and last whitepaper in this series is about the customer loyalty in the Luxury sector, written by The Loyalty People's MD, Tom Peace.
Tom has contributed to a number of luxury-related campaigns, such as the design of programmes for Cadogan Estates, Puig, and Tapestry.
This whitepaper discusses the significance of customer service in the luxury industry, as well as how a consumer's opinion of a premium brand may promote a lifelong commitment. Traditional kinds of customer strategy, on the other hand, are equally, if not more, crucial when your membership base consists of high net-worth individuals.
Comarch have also contributed to the report through Eliza Gryczka, a dedicated Product Manager, specializing in Loyalty Marketing solutions. Eliza's primary responsibility is to maximize the value of loyalty products by introducing engaging functionalities that enhance customer engagement, which is perfectly aligned with the Luxury sector.
Click on the link below to download Luxury Loyalty Report.