Tom Peace on Loyalty Without The Card
Loyalty Without The Card & Global Loyalty Report 2022
24th September 2021
Written by Tom Peace
When we think about traditional loyalty, schemes such as Airmiles come to mind with data acquisition and old-school earn and burn rewards points.
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There are however, many more ways to create customer loyalty without a card or specific programme.
An example of an organisation fostering high levels of loyalty without a scheme is Decathalon - the sports equipment and clothing retailer.
- Exceptional customer service
- Competitive pricing
- Great in-store or digital experience
- Additional benefits i.e. click-and-collect, consultations
- Product quality
Watch the full video to find out how you could build loyalty through a great service offering rather than discounts and rewards.
Watch the video here