Loyalty Without The Card & Global Loyalty Report 2022

24th September 2021

Written by Tom Peace

email_template.png

Tom Peace on Loyalty Without The Card

Loyalty Without The Card & Global Loyalty Report 2022

24th September 2021

Written by Tom Peace

When we think about traditional loyalty, schemes such as Airmiles come to mind with data acquisition and old-school earn and burn rewards points.

Recent Articles

Bgsquare.png

June 2020

Emotion promotion: the new rules of loyalty for the post-COVID era

Bgsquare.png

June 2020

Emotion promotion: the new rules of loyalty for the post-COVID era

Bgsquare.png

June 2020

Emotion promotion: the new rules of loyalty for the post-COVID era

There are however, many more ways to create customer loyalty without a card or specific programme.

An example of an organisation fostering high levels of loyalty without a scheme is Decathalon - the sports equipment and clothing retailer.

How?
- Exceptional customer service
- Competitive pricing
- Great in-store or digital experience
- Additional benefits i.e. click-and-collect, consultations
- Convenience
- Product quality

Watch the full video to find out how you could build loyalty through a great service offering rather than discounts and rewards.

Watch the video here

https://www.linkedin.com/posts/the-loyalty-people_why-loyalty-should-be-at-the-core-of-your-activity-6844546283068239872-uGgE/