What Can We Learn From Virgin Red?
Loyalty Lessons From Virgin Red
14th October 2021
Written by Tom Peace
There is a lot of discussion in the loyalty industry at the moment about whether the sun is setting on points based loyalty schemes, due to over-saturation and poor value propositions across the marketplace.
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I believe that there are some extremely interesting innovations at the moment, especially with respect to subscription or “paid for” loyalty and experiential programmes, but points based programmes still offer major advantages if done right!
Points based programmes offer the promise of future value and give members great flexibility and choice. I think a perfect example of that is the Virgin Red programme here in the UK.
Virgin Red offer a huge range of brands to earn rewards, not just Virgin brands, and the redemption process is even more enticing with options for everyone. Redemption options are split into 5 cateogries; Everyday treats, Everyday living, Points for good, Travel & adventure and Extraordinary experiences. The benefits cover are significant and varied, covering instant savings, experiences, sustainability and social responsibility.
Well done Virgin Red, a best-in-classs example of how to run a points based loyalty programme!
Tom Peace, Managing Director, The Loyalty People
