Learn how to create and maintain loyal customers in the digital age

Written by Tom Peace

Whilst on a recent business trip to Athens our MD, Tom Peace, had the pleasure of meeting with one of our favourite partners Pobuca, who are using AI for loyalty in truly innovative ways. Tom joined Isidoris Sideridis, Pobuca’s CEO, on the newest edition of Pobuca's podcast, in a conversation about the most cutting-edge loyalty programs and suggested rules for developing innovative customer strategy that benefit both the customer and the business!

Pobuca offers turn-key Customer Experience, CRM, and Loyalty solutions for brands and retailers. They empower B2C companies to build direct, personalized relationships with thousands or millions of consumers through technology & data and convert satisfied customers to loyal ones.

Pobuca Experience Cloud, a powerful AI platform helps brands & retailers to measure, design, and improve their CX & Loyalty.

In a few words, you can first measure CX, then design the right strategy based on KPIs, and finally improve it in terms of Loyalty, Customer Service, and better engagement through personalization, creating a CX-driven, ongoing optimization loop for your business.

Click on the link below to watch the full video

https://www.youtube.com/watch?v=KxuejKYjpWQ