Learn how NeoDay delivered 10% higher NPS for Pathé thanks to red-carpet treatment
25th July 2023
Written by Tom Peace
New Partner Insight
9th June 2022
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We all know how competitive it is out there! It is not an option to stand still if you want to attract new customers and retain current ones. Same goes for leisure venues like cinemas. With the emergence of countless streaming services and with proximity and convenience largely influencing consumer’s choice, creating brand loyalty asks for innovative solutions. So Pathé Cinemas in The Netherlands innovated.
Their layered reward program All Stars rolls out the red carpet for all visitors, new or frequent, and uses different triggers to stimulate different behavior. Connected to every touchpoint in the customer journey, the platform offers points collection for discount but also temporary challenges, tailored communication and unique benefits.
This VIP treatment of their visitors paid off, with an 18% increase in visit frequency, 9,8% less churn and 10% increase in customer loyalty (NPS), as well as two international Loyalty Awards.
Curious to know how, like Pathé, you can use NeoDay to pamper your customers and keep them coming back? Book a demo with one of NeoDay’s experts for a first-hand glance at the possibilities.