Just In: Loyalty Marketing News

19th May 2022

Written by Tom Peace

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Just In: Loyalty Marketing News

19th May 2022

Written by Tom Peace

Athletic apparel retailer Lululemon has announced they are launching a two-tiered loyalty membership programme later this year!

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The free membership is set to include exclusive access to product drops, in-person events and exclusive items. The $39 per month membership will include all of the above plus online workout programs.

Outlined in a presentation, Lululemon share that through the loyalty programme they want to strengthen relationships, drive retention, increase spend per guest and build a community across their ecosystem.