Is AI Effective Enough for Customer Care?

Written by Tom Peace

2 weeks ago we asked you all if AI is helpful in driving customer loyalty and 59% of you agreed (11% said no, 29% said yes but in the future). Now we want to examine where you think AI can make the most impact….

Expectations for AI to develop capacities comparable to those of humans have increased because to the rapid development of generative AI, such as ChatGPT. Internal demand inside organisations to implement AI and boost their financial performance keeps pace with the media cycle.

Organisations have reams of data about their customer base and how they interact with them, but it is not readily available or simple to act on without a large amount of human labour to analyse it and choose the best course of action.

Artificial intelligence (AI) has been making waves in various industries, and one area where it is proving to be a game changer is in big data analytics. AI data extraction, in particular, is revolutionizing the way businesses gather, process, and analyse large volumes of data.

This technology is enabling organizations to gain valuable insights from unstructured data, such as text, images, and videos, which were previously difficult to access and analyse. As a result, businesses can now make more informed decisions, improve their products and services, and gain a competitive edge in the market.

Loyalty program managers are willing to follow this direction since AI may accelerate and make it easier to gather insights and recommend or automate the appropriate response. Improving sentiment measurement and customer satisfaction scores will be the main focal points for Customer Service and Experience leaders over the coming year......

But can AI help businesses achieve customer care and satisfaction?

Click on the link below to vote now

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