Introducing our SILVER Sponsor Sparta Loyalty

Written by Tom Peace

The Loyalty People are proud to announce Sparta Loyalty as the SILVER sponsor at our first Certified Loyalty Marketing Professional™ (CLMP) training in Amsterdam on March 21st - 23rd

Sparta Loyalty is a market-verified provider of an Omnichannel Loyalty Ecosystem focused on providing a data-driven comprehensive omnichannel CRM platform, deep customer analytics, flexible promotion engine, marketing campaign automation modules, and comprehensive loyalty mobile applications under one roof.

They leverage these tools to secure a higher customer retention rate while using the full potential of loyalty databases and taking control over the loyalty responsibilities within existing marketing teams and budgets. Some of Sparta Loyalty's customers include: Samsung, The Body Shop, New Balance, LOTOS, and other global retail, pharma, and petrol station providers.

The CLMP training will cover loyalty best practice, the latest sector trends, operational business success, innovative strategy design and how to build an effective and profitable programme.


Follow the link to find out more information and register your place.

https://loyaltyacademy.org/clmp-europe/


Sparta Loyalty's NEW solution to their loyalty platform

The Loyalty People would also like to introduce Sparta Loyalty's brand new solution to their loyalty platform, Next Best Offer (NBO). This cutting-edge technology leverages Artificial Intelligence (AI) and Machine Learning to drive customer retention and offer a competitive edge to businesses. Using NBO has increased the average basket value by 15%, this is possible by utilising NBO's capabilities of identifying the products that generate the most customer interest within a loyalty base.

NBO uses customer and transactional data from a company to predict the best action to enhance customer usage and satisfaction. With the ability to handle over 200 parameters, NBO can forecast the products and services most likely to be purchased by customers and tailor specific offers for them.

Integrating NBO into a loyalty program offers many benefits, including increased revenue, reduced customer turnover, greater customer loyalty, increased business intelligence, personalized marketing campaigns, and real-time insights into products and services. The Sparta Loyalty Platform makes integrating NBO into a loyalty program easy and offers limitless possibilities for using AI software.

Want to learn more about NBO? Click on the link below.

https://spartavity.pl/en/articles/the-power-of-loyalty-in-the-modern-business-landscape