Introducing a New Loyalty Podcast
20th December 2023
Written by Tom Peace
Recent Articles
June 2020
Emotion promotion: the new rules of loyalty for the post-COVID era
June 2020
Emotion promotion: the new rules of loyalty for the post-COVID era
June 2020
Emotion promotion: the new rules of loyalty for the post-COVID era
The Loyalty People are introducing a new video podcast called 'Loyalty Chats with Tom', which will feature our MD, Tom Peace. This podcast will focus on conversations about the most recent and innovative news in the Loyalty sector, as well as how it will impact the industry as a whole.
This first episode builds on a poll that was released two weeks ago regarding the CMA's review of membership costs and how it impacts food retail loyalty programs.
Overall, the majority of our community voted that there is nothing wrong rewarding loyalty to your customers.
To continue this discussion Tom is joined by an old friend and colleague, Tom Nichols, Senior Manager at Baringa.
In this debut episode they talk about their views on the CMA review and discuss the fairness of membership pricing, how it works in other sectors and if it will change the future of loyalty program design.
Click on the link below to watch our first episode!
https://www.youtube.com/watch?v=foSek04fg4c
