How to create true emotional loyalty?
11th October, 2023
Written by Tom Peace
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Reward cards and frequent flyer miles don’t cut it anymore for today’s tech-savvy consumers.
Today, building true loyalty is about creating memorable experiences and building a base of brand advocates, not just increasing transactions. Building genuine, lasting relationships requires a deeper connection between brands and customers: an advanced state of loyalty called emotional loyalty.
Click on the link below to download this ebook, in which Marigold's experts examine the ins and outs of emotional loyalty, how to drive it, and what better loyalty management looks like.