How to capture the loyalty of Gen Z

Written by Tom Peace

Generation Z refers to the generation that was born between 1997-2012, following millennials. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted. They are known for being inclusive and open-minded but holding firm opinions when it matters to them.

How can you capture the loyalty of this generation, and keep it? Check out these tips. 👇

Offer personalised and meaningful experiences.
This is a huge trend that's showing no signs of stopping! Increase personalised interactions by collecting data across channels and using the data to identify customers' needs and wants.

Make sure the customer journey is right.
Gen Z consumers are accustomed to speed, efficiency, and accessibility. Therefore, it is important to consider if your business is offering experiences that deliver these benefits and solve customer pains at every touchpoint.

Encourage sharing.
As a generation with little trust in traditional advertising, brands should ensure they encourage Gen Z to make referrals by incentivizing them with desirable rewards as part of their loyalty program. According to Forrester, 47% of US adult Gen Z'ers say they rely on suggestions from friends or family before making a purchase!

Support sustainability.
Gen Z expects brands to do their part in supporting good causes and alleviating global issues. 3 out of 4 Gen Z consumers prioritize sustainability over the brand name when it comes to making purchases!

Build a community!
The best way to get to know your Gen Z customers is by engaging with them! Social media platforms let your brand create a safe space for customers to engage, share stories, and talk about important issues.