Harnessing the Power of Card-Linking & Gamification, brought to you by Annex Cloud
27th March 2023
Written by Annex Cloud
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One of the most important benefits of a loyalty program is it gives you endless opportunities to directly ask your customers what they value and prefer versus making assumptions or guessing. Tailoring their experiences based on the details they share is essential to maintain trust and build loyalty.
In an effort to go beyond transactions and build emotional bonds, brands like Under Armor and Domino’s have explored gamification as a fun way to engage members while still collecting important data. Brands that incorporate gamification into their customer engagement strategies see a 47% rise in engagement, 22% rise in brand loyalty and 15% rise in brand awareness. (themanifest.com). Contrary to popular belief, there is an argument for actually introducing friction into the customer experience when there’s a reward involved.
Annex Cloud’s recently launched an informative podcast series, Get Personal with Loyalty, to help brands fill in some of these blanks and learn from some of loyalty’s leading experts. Listen to the most recent episode, Harnessing the Power of Card-linking & Gamification, featuring The Loyalty People’s Customer Loyalty Expert Tom Peace. Tom has been at the forefront of the loyalty industry for more than 15 years, covering the latest trends. His expertise spans many industries, including financial services, retail, travel and FMCG.
Tune in to learn:
Loyalty similarities and differences across countries
The relationship of loyalty to marketing and other core business functions
The advantages of card-linking and gamification strategies