Going Beyond Transactional Loyalty
24th April 2023
Written by Annex Cloud
New Annex Cloud Podcast
9th June 2022
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If you’re looking to modernise your loyalty platform, understanding the pros and cons of all the options can be overwhelming. Alternatives can range from ecommerce loyalty platforms focused on transactional rewards, to custom platforms that are built to spec but require a large upfront investment and are costly to update. Platform-as-a-Service (PaaS) solutions can be built to spec as well but require long lead times and additional budget to add features and functionality.
Software-as-a-Service platforms are a flexible, cost-effective loyalty option. They give you unlimited scalability and flexibility to accommodate growth easily and affordably. You can continually leverage new features and functionality without time-consuming and costly development. With SaaS, there’s no hefty capital outlays upfront or on-going maintenance and update costs, freeing up IT resources to focus on strategic, growth-oriented projects. Speaking of modernizing, it’s important to stay informed about loyalty trends, so you don’t get left behind. Get caught up on 11 loyalty trends in this helpful guide.
Annex Cloud’s informative podcast series, Get Personal with Loyalty, helps brands learn from today’s leading loyalty experts. Listen to Going Behind Transactional Loyalty featuring Annex Cloud’s SVP of Customer Success Maciek Gorzkowski and SVP of Product Management Matt Reeves.
Tune in to learn:
🎯 Some real-life examples of how brands are leveraging loyalty to stand out and drive growth
🎯 Tips on program design, subscriptions, data collection, incentives and creating urgency
🎯 The benefits of a SaaS-based loyalty platform
Click on the link below to listen and learn.